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About us

Our history

The beginning

It was 1989 when a group of educational entrepreneurs dares to manufacture computers in Brazil amidst a scenario shaped by unexpected and successive obstacles. An opportunity window opens in the country and it is seen with pioneering spirit by them: the demand for personal computers. Thus, a genuinely Brazilian technology brand emerges. Positivo Informática appears, which, in 2017 changes its name to Positivo Tecnologia.

The growth

For more than two decades, the focus on computing was the way to break down the barriers, conquer the market and reach millions of Brazilian homes. At that moment, the company deepens its knowledge about the Brazilian consumers - their habits, needs and desires - a natural and valuable closeness. From the schools to the Brazilian families’ homes, its products represent the most current technological devices that everyone can and wants to buy.

Current moment

The dynamic and versatile personality, combined with solid values in ethics and respect, bring it to the moment the Company lives today: business diversification. The portfolio includes computers, cell phones, servers, tablets, accessories, solutions for smart homes and offices, as well as educational technologies.


Product diversification: The portfolio includes computers, tablets, smartphones, mobile phones and telemedicine devices, as well as equipment for schools in more than 40 countries.


Geographic expansion: the international performance included the export of educational technology until 2010. It was when taking devices to other countries became viable and, with enthusiasm and determination, the company began to expand its operations to other countries. It has presence in Argentina, Rwanda, Kenya, China and Taiwan.


Different brands and businesses: technology, innovation, agility, and adaptation to each market and public. Designed for each profile, the brands Positivo, Positivo Casa Inteligente, Positivo BGH, VAIO, Anker, Quantum, 2 A.M. and Positivo Servers & Solutions carry the success and entrepreneurship story that foresees a trajectory of expansion and diversification. The breadth of solutions and business segments guarantees the status of a multi-brand company, and makes it possible to work with the portfolio complementarity to meet all customer profiles. The pioneering spirit which has followed Positivo Tecnologia since its foundation permeates the teams’entire daily routines. The Company continues to work hard by seeking constant innovation, so technology can be used to make life better and smarter.


THIS IS OUR SPIRIT:

TECHNOLOGY TO
FOSTER LIVES.

Technology exists to make people’s lives easier. Learning, communicating, working and, most importantly, LIVING. Allied to important achievements, the technology applied to products and services is a solution: running a task, winning a smile, making room for a dream. Without complexity, without excess, technology is a genuine partnership: it drives life.


Once we believe technology exists to foster lives, we want to insert it into the daily routine of every person, always in its best version: perfect for the experience of each consumer profile.


Developing, adapting and reinventing technology, so it meets the needs and desires of each person. Study, work, leisure, health. In any area and moment, technology can be a great partner.


Facilitating people's lives is allowing them to have more time to live.

FROM THIS BELIEF AND WILL,
OUR PURPOSE WAS BORN,
OUR REASON TO EXIST:

TO MAKE PEOPLE´S
LIVES BETTER AND SMARTER WITH
TECHNOLOGY.

More important than technology itself, it is the solution it promotes.


The experience of each target audience is the key for the selection of the device, its design and specifications. This relationship does not admit absences or excesses. It seeks the right measure.

OUR POSITIONING FOLLOWS
THIS PROPOSAL:

TECHNOLOGY IN
ITS BEST VERSION:
CLOSE, PRACTICAL
AND POSSIBLE.


IN EVERY BRAND.
IN EACH DEVICE.
PERFECT FOR
EVERY AUDIENCE.